Christina Hendricks is the new face of Vivienne Westwood's "Get a Life" palladium jewelry collection, which, well... we'll let the press release do the heavy lifting.
"Palladium Alliance International (PAI), is developing a unique collaboration with acclaimed British designer, Vivienne Westwood, to create the limited edition Vivienne Westwood "Get A Life" Palladium Collection. The designs will be unveiled during London Fashion Week in February 2011 and will be available exclusively in Vivienne Westwood boutiques in London and Los Angeles in spring 2011.
"Jewelry has nothing to do with Get a Life. Get a Life is about how we stop climate change and therefore preserve life for the next generation while at that same time get a better life. My focus at the moment is what one person can do. Stop climate change. Save the planet. The acorn is symbolic of the rainforest, its importance and how it is our first duty to save it," – Vivienne Westwood
From the beginning of her career, Westwood has used her fashion as a vehicle for communicating ideas. Her bespoke Palladium collection includes elements inspired by the need to act, affect, preserve and allow our environment to flourish. Designs from the collection are inspired by nature and symbols from paganism – the acorn, the oak tree and a heart all feature prominently to represent strength, luck, power and hope for change to make the environment better for the future.
Palladium is a metal derived from nature; originating from the platinum family, Palladium is naturally white, maintains its color for a lifetime, and light and strong, making it an excellent choice for fine jewelry."
Skipping the obvious question of whether a jewelry line can really do anything more than pay lip service to stopping climate change...
Lord almighty, that gal takes a hell of a picture. Christina? Anything to say while we stare at you?
"It was a great honor for me to be asked to represent the 'Get a Life' palladium jewelry collection. I admire that Vivienne uses her designs to inspire change and the pieces are just so wonderful. The pieces really sparkle under the lights and I cannot wait to wear them on the red carpet."
That's wonderful, dear and kudos on landing the campaign. You look stunning. But if we may... we look at the above picture, as well as this one:
And we're sorry, darling, we have to say this: Do you SEE how unbelievably stunning you look when you pay a top professional to make you up? Girl, we know times are hard, but use your new Vivienne Westwood money to put a really good makeup gay on your payroll. And look what happens to your boobs with a well-fitted bra and dress! Darling, please tell us you've learned some lessons here, because the last time you stepped out on the RC was painful for everyone involved.
All bitchery aside, they really are stunning pictures and we love the jewelry:
We will not be happy until Daphne Guinness shows up somewhere in a techno-Druid getup, sporting that oak leaf crown.
[Photo Credit: Courtesy of Palladium Alliance International and Vivienne Westwood]
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Labels: Christina Hendricks, Magazine Ads, Vivienne Westwood